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How to study the Salesforce Pardot-Specialist: Salesforce Certified Pardot Specialist Exam
As preparation for this exam, Salesforce recommends a combination of hands-on experience within the platform, training course completion, and self-study of the areas listed in the Exam Outline section of this exam guide.
To continue developing your Salesforce skillset, visit Trailhead Academy to enroll in expert-led courses.
The courses recommended for this exam include:
Essentials of Pardot Lightning App for Digital Marketers (PDX101)
Besides, Salesforce recommends self-study by reviewing online Documentation, White Papers, and User Guides. Search for the topics listed in the Exam Outline section of this guide and study the information related to those topics. Documentation can be accessed through the Pardot Knowledge Base here. White Papers and topical blog posts can be accessed here.
Reference: https://trailhead.salesforce.com/help?article=Salesforce-Certified-Pardot-Specialist-Exam-Guide
Introduction to Salesforce Pardot-Specialist: Salesforce Certified Pardot Specialist Exam
The Salesforce Certified Pardot Specialist credential is designed for individuals who would like to demonstrate their skills and knowledge in designing and building marketing campaigns within Pardot. The candidate would know how to build strategic marketing processes that incorporate different tools like email marketing, lead generation, lead qualification, and can use reports to make data-driven decisions.
Topics of Salesforce Pardot-Specialist: Salesforce Certified Pardot Specialist Exam
The Salesforce pardot-specialist exam measures the expertise and skills of an applicant relevant to the goals below. An applicant should have hands-on experience on the Lightning Platform designing custom applications and have demonstrated the application of all the below features/functions. The syllabus for the pardot-specialist exam dumps is listed below in detail of each section and their topics:
Visitors and Prospects: 8%
- Given a scenario, apply the appropriate plan of action using Prospect Audits.
- Describe the relationship between visitors and prospects.
Administration: 11%
- Describe the capabilities of the Pardot Recycle Bin.
- Explain the relationship between Pardot and Salesforce.
- Illustrate how to create, edit, and map fields.
Pardot Forms, Form Handlers, and Landing Pages: 20%
- Given a scenario, identify the capabilities, use cases, and interpret metrics of Pardot forms.
- Identify the capabilities, use cases, and interpret reporting metrics for landing pages.
Lead Management: 24%
- Define the capabilities of a complete action.
- Explain the components and use cases of an automation rule.
- Explain what a Grade measures and how grading is managed.
- Explain what a Score measures and how scoring is managed.
- Define the capabilities of a segmentation rule.
- Distinguish between the capabilities of, use cases for, and how to create different types of lists.
- Identify the capabilities and use cases of custom redirects.
- Define the capabilities of page actions.
Email Marketing: 20%
- Distinguish between an Email and an Email Template.
- Given a scenario, identify the capabilities and use cases for email.
- Distinguish between the metrics collected in Pardot email reporting.
Engagement Studio: 17%
- Distinguish between the components of an engagement program.
- Explain the process of updating an engagement program including its assets.
Salesforce Pardot-Specialist Exam Overview:
| Certification Vendor: | Salesforce |
| Exam Name: | Salesforce Certified Pardot Specialist Exam |
| Exam Number: | Pardot-Specialist |
| Real Exam Qty: | 60 |
| Related Certifications: | Salesforce Certified Pardot Consultant Salesforce Certified Marketing Cloud Administrator |
| Certificate Validity Period: | 18 months |
| Available Languages: | English |
| Exam Format: | Multiple-choice, Multiple-select |
| Exam Duration: | 90 minutes |
| Passing Score: | 72% |
| Exam Price: | $200 USD (plus applicable taxes) |
| Recommended Training: | Pardot Specialist Exam Guide Official Pardot Specialist Trailmix |
| Exam Registration: | Salesforce Certification Registration |
| Sample Questions: | Salesforce Pardot-Specialist Sample Questions |
| Exam Way: | Online proctored or onsite at authorized testing centers |
| Pre Condition: | No formal prerequisites; 3–6 months of hands-on Pardot experience recommended |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/pardotspecialist |
Salesforce pardot-specialist Certification Path
There are no official prerequisites for this exam. However, we recommend studying the pardot-specialist exam dumps and gain the recommended knowledge and experience required. Refer to the “Who should take the Salesforce Platform Pardot-Specialist exam” section of this document. Salesforce pardot-specialist exam has been retired by Salesforce in September 2015. the pardot-specialist exam has been replaced by Salesforce Platform Pardot-Specialist Exam.
Salesforce Pardot-Specialist Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Engagement Studio | 17% | - Program reporting and actions - Building and updating engagement programs - Engagement program components |
| Visitors and Prospects | 8% | - Using Prospect Audits - Relationship between visitors and prospects |
| Administration | 11% | - Pardot Recycle Bin functionality - Pardot and Salesforce integration - Create, edit and map fields |
| Pardot Forms, Form Handlers and Landing Pages | 20% | - Landing pages creation and metrics - Capabilities and use cases of forms - Form handlers configuration |
| Email Marketing | 20% | - Email vs email templates - Email sending and delivery options - Email reporting and metrics |
| Lead Management | 24% | - Automation rules and segmentation rules - Completion actions and page actions - List types and management - Custom redirects - Lead scoring and grading |
By Quintina
