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Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:
1. What must you create in order for Responsys to be able to track clicks on links in a campaign?
A) Insight Link Hashmap
B) Link List
C) Link Table
D) Link Hashmap
E) Insight Link Report
2. A published campaign has an issue that has halted campaign launches. Because of this issue, email notifications were sent to all the key stake holders regarding the failures. You have beencontacted to figure out exactly what the issue is, report the issue and if possible fix it.
How should you locate the campaign that is facing this issue?
A) Use the Campaign Search feature.
B) Look in each folder until you find the campaign.
C) Use the Campaign Debuggertool.
D) Use the Manage Campaign screen.
3. You have a banner image in an HTML file with clickthrough reference. It is named acme_marquee.htm and you have uploaded it into a folder named LOGOS in your Content Library.You want to insert it into the HTML campaign document that has been uploaded to the Responsys Content Library into the HTML campaign document.
Which RPL code should you use to insert this document?
A) <document="${//all content/. . /acme_marquee.htm}">
B) <#include "cms : //contentlibrary/LOGOS/acme_marquee . htm">
C) <$insertdocument "cms : //contentlibrary/LOGOS/acme_marquee . htm">
D) <#assign banner="acme_marquee. htm"><#include "cms: //contentlibrary/ " + banner>
4. A subscriber opens an email with Conversion Tracking on, clicks a link, but does not purchase. The next day, this subscriberreceives a second email with Conversion Tracking on with a follow-up offer, clicks a link, but still does not purchase. The subscriber bookmarks the URL, and on the third day, returns to the webpage and finally makes a purchase.
Assuming the conversion cookie is not deleted, how will the transaction be tracked or attributed?
A) The purchase transaction is attributed to both email campaigns.
B) The purchase transaction is attributed to the first campaign that the recipient opened and clicked.
C) The purchase transaction is attributed to the second campaign (most recent) that the recipient opened and clicked.
D) Because the final purchase was made by a visit directly to the webpage, the purchase isconsidered a web transaction and no email attribution is registered.
5. You are designing a program that requires the use of a value that is not stored in the Responsys data model and is only temporarily required for use in the program.
What could you use to fulfill this requirement?
A) Custom SQL Variable
B) ORA Variable
C) Entry Tracking Variable
D) Temporary Value Variable
E) Get Data Variable
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: A | Question # 3 Answer: B | Question # 4 Answer: C | Question # 5 Answer: A |
By Bowen
