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Adobe Journey Optimizer Business Practitioner Professional Sample Questions:
1. A creative services coordinator is explaining the benefit of using the integrated Adobe Experience Manager Assets Essentials to the marketing team.
What is the primary purpose of using Assets Essentials with Adobe Journey Optimizer?
A) To provide advanced image editing tools directly within the Journey Optimizer interface.
B) To provide a centralized repository for storing, managing, and distributing approved digital assets for use in messages.
C) To track the click-through rate of images used in emails.
D) To automatically compress the file size of all images for faster email loading.
2. A retail campaign planner is launching a "Fall Welcome Series" for new customers. Company policy dictates that this specific campaign journey must only be active and accept new people during the month of September.
Where in the journey configuration should the planner set these overall start and end dates for the journey's operation?
A) In a 'Condition' activity at the beginning of the journey to check the date.
B) In the Journey Properties, before entering the canvas.
C) In the properties of the initial 'Audience Qualification' event.
D) In the 'Email' activity properties for the first email.
3. A campaign specialist enables test mode for a journey and triggers an event for a test profile. The test profile has the `testProfile` flag set to `false`.
What will happen?
A) The profile will not enter the journey.
B) The profile will enter the journey, and messages will be sent as normal.
C) The system will automatically set the `testProfile` flag to `true` for this session.
D) The profile will enter the journey, but no messages will be sent.
4. A loyalty program manager needs to update a member's profile after they complete a specific action in a journey, such as setting their `lastActivityDate` attribute to the current date and time.
Which journey activity should the manager use to perform this profile update?
A) An Action activity
B) A Condition activity
C) An Update Profile activity
D) A Data Source activity
5. A channel manager for email is defining how a specific promotional offer should appear when delivered in an email message.
What information is configured within the email "representation" of an offer?
A) The eligibility rules for who can see the offer.
B) The collection that the offer belongs to.
C) The specific content, such as the image URL, click-through URL, and text, that will be rendered in the email.
D) The priority score of the offer compared to other offers.
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: B | Question # 3 Answer: A | Question # 4 Answer: C | Question # 5 Answer: C |
By Winston
