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Updated: Jul 27, 2026

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SAP C_TCRM20_70 Exam Overview:

Certification Vendor:SAP
Exam Name:SAP Certified Application Associate - CRM Fundamentals with SAP CRM 7.0
Exam Number:C_TCRM20_70
Real Exam Qty:80
Related Certifications:SAP Certified Application Associate - CRM Fundamentals with SAP CRM 7.0
Available Languages:English, German
Passing Score:55%
Certificate Validity Period:No fixed validity period published for this legacy SAP CRM 7.0 certification; the exam has been retired.
Exam Format:Multiple Choice, Multiple Response
Exam Duration:180 minutes
Exam Price:USD 500 (regional pricing may vary according to SAP policy at the time of registration)
Exam Way:Delivered through SAP authorized testing centers or SAP-approved online proctored testing (subject to regional availability; this is now a legacy/retired exam).
Pre Condition:No mandatory prerequisite examination. SAP recommends practical experience and corresponding SAP CRM 7.0 training before attempting the certification.
Official Syllabus URL:https://training.sap.com/certification

SAP C_TCRM20_70 Exam Syllabus Topics:

SectionWeightObjectives
Interaction Center8-12%- Customer Interaction
  • 1. Interaction records
  • 2. Agent inbox
  • 3. Communication channels
  • 4. Business activities
Organizational Model and Master Data8-12%- Master Data
  • 1. Organizational model
  • 2. Installed base
  • 3. Business partners
  • 4. Product master
CRM Fundamentals and Architecture8-12%- CRM Basics
  • 1. CRM WebClient UI
  • 2. Business scenarios
  • 3. SAP CRM architecture
  • 4. Master data concepts
Marketing8-12%- Marketing Processes
  • 1. Target groups
  • 2. Marketing planning
  • 3. Segmentation
  • 4. Campaign management
Pricing and ERP Integration8-12%- Pricing and Integration
  • 1. Billing integration
  • 2. Condition techniques
  • 3. SAP ERP integration
  • 4. Pricing procedures
Reporting and Analytics8-12%- CRM Reporting
  • 1. Operational reporting
  • 2. Analytics fundamentals
  • 3. Key performance indicators
  • 4. Interactive reports
Business Transactions12-16%- Transaction Framework
  • 1. Sales orders
  • 2. Opportunities
  • 3. Activities
  • 4. Quotations
Service Process12-16%- Service Management
  • 1. Service requests
  • 2. Service orders
  • 3. Complaints and returns
  • 4. Installed base support
Middleware and Data Exchange12-16%- CRM Middleware
  • 1. Data replication
  • 2. Middleware monitoring
  • 3. Integration scenarios
  • 4. Initial load and synchronization
Sales Process8-12%- Sales Management
  • 1. Lead management
  • 2. Sales order processing
  • 3. Quotation processing
  • 4. Opportunity management

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