DMI PDDSS Exam Overview:
| Certification Vendor: | Digital Marketing Institute (DMI) |
| Exam Name: | Professional Diploma in Digital & Social Selling |
| Exam Number: | PDDSS |
| Certificate Validity Period: | Lifetime |
| Exam Format: | Multiple choice questions (MCQ), Image-supported questions, Matching or drag-and-drop |
| Passing Score: | 60% |
| Exam Duration: | 60 minutes |
| Related Certifications: | Certified Digital Marketing Professional Certified Social Selling Specialist |
| Available Languages: | English |
| Exam Price: | USD 445 |
| Exam Way: | Online, computer-based exam administered through a testing partner |
| Pre Condition: | No formal prerequisites; recommended for sales professionals or those seeking social selling skills |
| Official Syllabus URL: | https://digitalmarketinginstitute.com/students/short-courses/certified-digital-social-selling |
DMI PDDSS Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Attracting and Engaging Customers | - Techniques to Increase Engagement - Creating and Curating Content for Social Channels |
| Topic 2: Finding and Targeting Prospects | - Using Social Intelligence Tools - Crafting Target Personas |
| Topic 3: Fundamentals of Social and Digital Selling | - Understanding Digital & Social Selling Concepts - Traditional vs Digital Selling Techniques |
| Topic 4: Closing and Retaining | - Closing Sales via Social Channels - Up-selling and Cross-selling Strategies |
| Topic 5: Increasing Engagement | - Building Deeper Customer Relationships - Using Analytics to Improve Engagement |

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