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Salesforce EEB-101 Exam Syllabus Topics:

Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. Northern Trail Outfitters wants to ensure a group of subscribers never receive a promotional email.
Which configuration ensure these subscribers do NOT receive these emails?

A) Configure Auto-Suppression list for the Commercial classification.
B) Add an Auto-Suppression list to the default sender profile.
C) Add subscribers to the Account opt-out list.

2. Northern Trail Outfitters (NTO) wants to manager subscriber preferences at the communication theme level.
NTO'S subscribers are stored in data extensions.
Which Marketing Cloud feature should be used to achieve this?

A) List Unsubscribes
B) Journey Builder Sends
C) Publication Lists

3. Northern Trail Outfitters (NTO) is having an issue with bad email addresses coming into its website email signup form, impacting deliverability and sender reputation.
What should NTO use to make sure email addresses are valid before adding to its audience?

A) Leverage a Smart Capture block
B) A double opt-in at signup
C) Add CAPTCHA validation to the form

4. Northern Trail Outfitters sends out 50, 000 emails on a Friday. On Monday morning, the marketing team has to go through out-of-office messages and unsubscribe messages to find customer responses to the email.
Which feature should help the team?

A) Reply Mail Management
B) Publication Lists
C) Parameter Management

5. A marketer needs to send emails to the creative team for proofing as part of an email campaign.
Which feature should help achieve this as an automatic flow?

A) Approval Workflow
B) Content Builder Approvals
C) Subscriber Preview

Solutions: