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Preparation Guide for Oracle Eloqua CX Marketing 2020 Implementation Essentials
Introduction for Oracle Eloqua CX Marketing 2020 Implementation Essentials
The Oracle Cloud Eloqua Marketing Cloud Service 2020 Implementation Essentials exam is designed for marketing professionals who want to demonstrate expertise implementing marketing automation solutions. This certification covers topics such as the timeline and deliverables for a successful implementation, fundamentals of the Eloqua platform, the platform architecture and data model of Eloqua, tasks included in initial, digital, email, and form configuration, the features that support data management, the configurations required for CRM integration, the features that support automation, and additional Eloqua Services. This certification validates understanding of a successful implementation of the Eloqua platform.
The Planning Cloud 2020 Certified Implementation Specialist has demonstrated the knowledge and expertise in implementing the following:
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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Tracking & Assets | 10% | - Tracking script integration - Form creation and configuration - Microsites and landing pages - External form integration |
| Topic 2: Implementation Overview | 10% | - Key milestones and deliverables - Implementation services and offerings - Client documents and required stakeholders |
| Topic 3: Eloqua Fundamentals & Architecture | 15% | - Security settings and user management - System architecture and data model - Platform overview and navigation |
| Topic 4: Automation & Campaigns | 15% | - Program Builder and Program Canvas - Lead scoring and segmentation - Campaign Canvas configuration - Automation logic and flow design |
| Topic 5: Data Management | 20% | - Data prioritization and deduplication - Data import, export, and standardization - Standard and custom objects - Contact/account fields and views |
| Topic 6: Email & Preference Management | 10% | - Unsubscribe management - Email configuration and personalization - Subscription and preference centers |
| Topic 7: Branding & Deliverability | 10% | - Bounce and complaint management - Email groups and domain configuration - IP warming and deliverability strategies |
| Topic 8: CRM Integration & Additional Services | 10% | - CRM integration setup - AppCloud and external services - Reporting and analytics |
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