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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. How many Social Posting Connectors is it possible to create

A) You can't use any Social Posting connector
B) Many but only one type
C) You can create as many Social Posting connectors as you want
D) One each type

2. LenoxSoft is migrating prospects from an external email vendor Into Marketing Cloud Account Engagement.
They have record of which prospects have hard bounced within the last 6 months.
What should they do after importing the bounced prospects into Marketing Cloud Account Engagement in order to maintain their data integrity, but still be able to track the prospects?

A) Send the prospects an email to see if their email addresses are valid.
B) Ensure the Do Not Email field on the prospects is selected.
C) Delete the prospects so they can't be emailed through Marketing Cloud Account Engagement.
D) Add the prospects to a "Bounced Prospects" list for suppression.

3. The LenoxSoft marketing manager wants to report to the CEO each month the number of new leads generated and what types of assets are generating those new leads. Identify the Marketing Cloud Account Engagement reports and associated KPIs that would provide these metrics. Choose 2 answers:

A) Lifecycle Report: New Prospects Created
B) Form Report: Submissions
C) Form Report: Impressions
D) Form Report: Conversions

4. A company uses multiple Marketing Cloud Account Engagement business units and wants to set up B2B Marketing Analytics.
What is considered true about using B2BMA with business units?

A) The app will create unique datasets for each business unit.
B) Each business unit can only have one associated B2B Marketing Analytics app.
C) There is an option to create a unique app for each business unit or one joined app for all business units.
D) Each dashboard will have an option to filter by business unit.

5. LenoxSoft using Marketing Cloud Account Engagement Pro is rolling out a new lead generation campaign where prospects register for a trade show on a Marketing Cloud Account Engagement-hosted landing page.
The consultant suggests creating two
versions of the landing page and using a multivariate test, but LenoxSoft is unfamiliar with the feature. What is the primary benefits of using a multivariate test in this campaign?

A) Marketing Cloud Account Engagement will automatically send underperforming landing page to recycle bin
B) Marketing Cloud Account Engagement will determine which version of the landing page generated most conversions
C) Marketing Cloud Account Engagement will automatically populate personalized information of each unique prospect.
D) Marketing Cloud Account Engagement will give you content ideas for each landing page.

Solutions: