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Updated: Nov 09, 2026

No. of Questions: 108 Questions & Answers with Testing Engine

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IBM C2080-470 Exam Overview:

Certification Vendor:IBM
Exam Name:IBM Unica Campaign V8.5
Exam Number:C2080-470
Exam Duration:90 - 120
Exam Format:Multiple Choice
Passing Score:58% / 800 (scale 200-1000)
Certificate Validity Period:3 years
Real Exam Qty:53 - 108
Related Certifications:IBM Enterprise Marketing Management
Available Languages:English
Exam Price:USD 200 - 250
Recommended Training:IBM Knowledge Center - Unica Campaign V8.5
IBM Unica Campaign V8.5 Official Training
Exam Registration:IBM Training & Certification
Prometric Registration
Sample Questions:IBM C2080-470 Sample Questions
Exam Way:Proctored at Prometric test centers or online proctored; EXAM RETIRED, replaced by C8010-450
Pre Condition:Basic knowledge of relational databases, SQL, and enterprise marketing concepts; no mandatory prerequisite exams
Official Syllabus URL:https://www.ibm.com/training/certification/exam/C2080-470

IBM C2080-470 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Configuration and Customization30%- Macros, variables, derived fields and triggers
- Data source and audience level setup
- Security and permission management
- System configuration and settings
Topic 2: Architecture13%- Database and data structure design
- Hardware and software requirements
- Unica Campaign components and architecture
Topic 3: Installation and Upgrade13%- Distributed environment deployment
- Upgrade procedures and migration
- Install Marketing Platform and Campaign
Topic 4: Functionality and Flowchart Development31%- Offer management and contact history
- Scheduling and automation
- Campaign execution and reporting
- Flowchart creation and process boxes
Topic 5: Troubleshooting and Performance Tuning13%- Maintenance utilities
- Log analysis and error resolution
- Performance optimization

IBM Unica Campaign V8.5 Sample Questions:

Question #1

A specialist would like to mimic a Unica Campaign database connection using the same methods as Campaign unica_acsvr. Which database utility should be used?

  • A. oratest
  • B. odbctest
  • C. db2test
  • D. cxntest
Reveal Solution  Discussion  0

Correct Answer: D  🗳️

Question #2

A user does not want the dashboard to display when Unica Campaign is first opened. Instead, the user simply wants to use the currently displayed All Campaigns page as the home page. How can this be done?

  • A. In the Campaign application, go to "Settings" and select "Configuration". Under the "Campaign" category, click "navigation".
  • B. A user cannot change the dashboard home page. Only the administrator can.
  • C. In the Campaign application, go to "Settings" and select "Set current page as home". The user must have permissions to set the page selectedas home.
  • D. In the Campaign application, go to "Settings" and select "Set current page as home". The user does not need any special permission to set anypage selected as home.
Reveal Solution  Discussion  0

Correct Answer: C  🗳️

Question #3

After the administrator installs Unica Campaign reports pack and selects Analytics > Campaign Analytics, the folder containing the Campaign Cognos Performance reports are not available as an option. However, the reports folders Calendar Reports and Segment Crosstab Reports are available. What must the administrator do to ensure users can also access the Campaign Cognos Performance Reports and Segment Crosstab Reports?

  • A. Under Unica Settings > Users, go to the cognos_admin user and select "ReportsSystem (IBM Unica Reports)" to add it as a role.
  • B. Reinstall the Unica Campaign reports pack and check again to ensure that the Campaign Cognos Performance reports is available as anoption under the Performance Reports folder.
  • C. Check the folders under "Campaign Analytics" to ensure the report did not install incorrectly to another folder. Move the Campaign CognosPerformance option to the Performance Reports folder if it is found under another folder.
  • D. Under Unica Settings > User Roles and Permissions, drill down from the Campaign node to the Reports node. Ensure that the "Granted" optionhas been selected for at least the Admin Role for Reports.
Reveal Solution  Discussion  0

Correct Answer: D  🗳️

Question #4

In a Unica Campaign deployment involving proxy servers, each Campaign user in the Marketing Platform, is required to set authentication credentials (user name and password) as a data source to connect to the proxy server. Campaign requires this data source to be named as:

  • A. Virtual
  • B. Proxy
  • C. Secure
  • D. Redirect
Reveal Solution  Discussion  0

Correct Answer: B  🗳️

Question #5

A user is trying to create RAW SQL in a Select process. "Select IDs with" is selected but when the user clicks on the advanced button the "RAW SQL for Record Selection" check box is greyed out. What is the user doing wrong?

  • A. A SQL Custom Macro has not been created.
  • B. The Select process is in Point and Click mode.
  • C. Unica Campaign is not connected to the database.
  • D. The correct tables are not mapped in.
Reveal Solution  Discussion  0

Correct Answer: B  🗳️

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