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Salesforce MC-202 Exam Overview:
| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Certified Marketing Cloud Email Specialist Exam |
| Exam Number: | MC-202 |
| Certificate Validity Period: | 1 year (maintenance required annually) |
| Available Languages: | Japanese, English, French, German, Spanish |
| Exam Duration: | 90 minutes |
| Passing Score: | 65% |
| Related Certifications: | Salesforce Certified Marketing Cloud Administrator Salesforce Certified Marketing Cloud Consultant |
| Real Exam Qty: | 60 |
| Exam Format: | Multiple Select, Multiple Choice |
| Exam Price: | $200 USD |
| Recommended Training: | Trailhead Marketing Cloud Email Specialist Trailmix Salesforce Marketing Cloud Email Specialist Study Guide |
| Exam Registration: | Kryterion Webassessor Salesforce Certification Registration |
| Sample Questions: | Salesforce MC-202 Sample Questions |
| Exam Way: | Online proctored or onsite via Kryterion testing centers |
| Pre Condition: | No formal prerequisites required, but familiarity with Salesforce Marketing Cloud and email marketing concepts is recommended. |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketingcloudemailspecialist |
Salesforce MC-202 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Subscriber and Data Management | - Data import, segmentation, and contact management - Subscriber lifecycle and data extensions - Subscription management and preferences |
| Topic 2: Reporting and Analytics | - Tracking and reporting tools - Email performance metrics |
| Topic 3: Content Creation and Delivery | - Email Studio and content builder usage - Templates and AMPscript basics - Dynamic content and personalization |
| Topic 4: Marketing Automation and Journeys | - Automation Studio concepts - Journey Builder fundamentals |
| Topic 5: Email Marketing Best Practices | - Email deliverability fundamentals - Compliance (CAN-SPAM, GDPR concepts) - List hygiene and engagement strategies |
Salesforce Certified Marketing Cloud Email Specialist Sample Questions:
Question 1
A marketing developer wants to receive daily report of sends across all business units to be incorporated into their internal dashboard.
What should be done to ensure the report a sent to the director each day?
A. Schedule report to export as a web page.
B. Schedule report and email file to the director.
C. A Schedule report and email the link to download.
Question 2
A marketingspecialist at Northern Trail Outfitters wants to automate sending the weekly newsletter to subscribers. The audience is located in one data extension, but they also want to send to a partner seed list.
Which tool method should the specialist use?
A. Multi-Step Journey
B. Automation Studio Email Activity
C. User Initiated Send
Question 3
Northern Trail Outfitters wants to ensure that the Email Address field value is not duplicated in a data extension.
What should a marketer do to ensure the Email Address field values are unique?
A. Use Email Address as Subscriber Key.
B. Mark the field as the Primary Key.
C. Select 'Deduplicate by Email' checkbox.
Question 4
A marketer wants to better organize their assets in Marketing Cloud. What should they do to improve searching and filtering in Content Builder?
A. Add assets to folders upon creation.
B. Add a description to each asset upon creation.
C. Add descriptive tags to each asset upon creation.
Question 5
Northern TV-ail Outfitters (NTO) sent a targeted email to 1,000 customers, but the actual number series was
10% less. In troubleshooting the issue, NTO noticed that 100 email addresses contained a typo of "gmail.com instead of "gmail.com".
Which Marketing Cloud feature prevented emails from being sent to an invalid domain?
A. Auto-Suppression Lists
B. Bounce Mail Management
C. List Detective
Solutions:
| Question 1 Answer: B | Question 2 Answer: B | Question 3 Answer: B | Question 4 Answer: C | Question 5 Answer: C |
By Mabel
