Exam Code: Marketing-Cloud-Account-Engagement-Specialist
Exam Name: Salesforce Marketing Cloud Account Engagement Specialist
Certification Provider: Salesforce
Corresponding Certification: Salesforce Marketers

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Updated: Aug 22, 2026

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Salesforce Marketing-Cloud-Account-Engagement-Specialist Exam Syllabus Topics:

Topic	Details
Topic 1	Administration:This section of the exam measures the skills of a Salesforce Administrator and focuses on essential administrative tasks within Account Engagement. It includes creating, editing, and mapping fields, and understanding how data flows between Account Engagement and Salesforce. Additionally, it covers the functions of the Account Engagement Recycle Bin and its role in managing deleted records efficiently.
Topic 2	Engagement Studio:This section of the exam measures skills of a Marketing Automation Specialist and covers how to build and manage automated marketing programs. Candidates need to distinguish between the various components that make up an engagement program and understand the process for updating a program, including how to modify its assets effectively.
Topic 3	Lead Management:This section of the exam measures skills of a Lead Generation Specialist and evaluates knowledge of automation and segmentation tools used in managing leads. Topics include automation rules, dynamic and static lists, completion actions, segmentation rules, and page actions. It also involves understanding scoring and grading models and how they contribute to lead qualification. Custom redirects and their use in tracking engagement are also part of this domain.

Reference: https://trailheadacademy.salesforce.com/certificate/exam-engagement-specialist---MC-201

Salesforce Marketing-Cloud-Account-Engagement-Specialist Exam Overview:

Certification Vendor:	Salesforce
Exam Name:	Salesforce Marketing Cloud Account Engagement Specialist Exam
Exam Number:	Marketing-Cloud-Account-Engagement-Specialist
Real Exam Qty:	60 multiple-choice questions
Certificate Validity Period:	1 year (requires maintenance via Salesforce certification maintenance program)
Related Certifications:	Salesforce Certified Marketing Cloud Account Engagement Consultant Salesforce Certified Administrator
Available Languages:	English
Passing Score:	Approximately 72%
Exam Duration:	105 minutes
Exam Format:	Multiple Choice, Scenario-based Questions
Exam Price:	$200 USD
Recommended Training:	Trailhead Marketing Cloud Account Engagement Training Salesforce Partner Learning Resources
Exam Registration:	Webassessor Exam Portal Salesforce Certification Registration
Sample Questions:	Salesforce Marketing-Cloud-Account-Engagement-Specialist Sample Questions
Exam Way:	Online proctored or onsite test center
Pre Condition:	No mandatory prerequisites, but experience with Salesforce CRM and marketing automation tools is strongly recommended.
Official Syllabus URL:	https://trailhead.salesforce.com/credentials/marketingcloudaccountengagementspecialist

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