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Salesforce MCE-Admn-201 Exam Overview:
| Certification Vendor: | Salesforce |
| Exam Name: | Salesforce Certified Marketing Cloud Engagement Administrator |
| Exam Number: | MCE-Admn-201 |
| Passing Score: | 67% |
| Related Certifications: | Salesforce Certified Marketing Cloud Engagement Developer Salesforce Certified Marketing Cloud Consultant |
| Available Languages: | English, Japanese |
| Exam Price: | $200 USD + tax; retake: $100 USD |
| Certificate Validity Period: | 2 years |
| Exam Format: | Multiple-choice, Multi-select, Scenario-based |
| Real Exam Qty: | 60 scored + up to 5 unscored |
| Exam Duration: | 105 minutes |
| Recommended Training: | Trailhead Learning Path Official Exam Guide |
| Exam Registration: | Pearson VUE Registration Official Registration |
| Sample Questions: | Salesforce MCE-Admn-201 Sample Questions |
| Exam Way: | Online proctored or onsite at Pearson VUE test centers |
| Pre Condition: | No mandatory prerequisites; 3–6 months hands-on experience recommended |
| Official Syllabus URL: | https://trailheadacademy.salesforce.com/certification/exam/mce-admn-201 |
Salesforce MCE-Admn-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Maintenance | 15% | - Evaluation of additional Marketing Cloud products - Data extraction, reporting, and analytics - Account monitoring and system availability |
| Digital Marketing Proficiency | 13% | - Marketing Cloud product inventory and offerings - Security best practices for data, permissions, and PII - Governance and compliance in digital marketing |
| Subscriber Data Management | 18% | - Contact model design and implementation - Preference and profile center configuration - Data import, export, and quality management - Data extensions, relationships, and data architecture |
| Setup | 38% | - Setup Home features and configuration - Integration configuration and management - Business units, user accounts, and permission settings - Marketing Cloud extension products and features - Security policies, password management, and access control |
| Channel Management | 16% | - Journey Builder concepts and use cases - Email Studio configuration and features - Mobile Studio setup and functionality - Social Studio and Advertising Studio configuration |
Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:
1. As part of their brand guidelines, Northern Trail Outfitters (NTO) uses a custom brand font for all print marketing materials. NTO wants to use their custom brand font in email as well.
What is the recommended best practice for font usage in email?
A) Use a web-safe font for text that closely matches the brand's custom font.
B) Edit an email's HTML to list the custom brand font in the style tag's font-family property.
C) Build an email using multiple images, with all text saved in the brand font.
D) Build an email as one image, with all text saved in the brand font.
2. Northern Trails Outfitters uses DoubleClick Bid Manager, Facebook Ads, and Google Analytics to manage advertising spend. They want to combine these data sources with Marketing Cloud's API to identify their most effective campaigns.
What feature should be recommended?
A) Google Marketing Platform
B) Interaction Studio
C) Datorama
D) Einstein AI
3. Northern Trail Outfitters does NOT want to store email addresses or phone numbers within Marketing Cloud.
Which feature should they use?
A) Tokenized Sending
B) Field Level Encryption
C) Master-detail relationship to Contacts
D) Lookup reference to Contact Object
4. Northern Trail Outfitters (NTO) has expanded its marketing efforts globally and wants to implement a dedicated Sender Authentication Package. They plan to share it across each of their Marketing Cloud accounts Which two considerations would help NTO determine if a Dedicated IP is the right choice?
Choose2 answers
A) All of NTO's accounts should be on the same stack
B) Length of time needed to pause sending is greater than one month
C) Pre-warmed IP address can be purchased from Salesforce
D) Send volume is large enough to maintain a positive or neutral reputation
5. A Marketing manager requests to receive an email, once a week, with high-level metrics in a standard format. Specifically, the manager wants to know how many emails were sent in the last week.
What location and activity would allow the Marketing Cloud admin to complete the request?
A) Email Studio: Select "Account Send Summary" in Tracking Reports and schedule a weekly report to be sent.
B) Automation studio: Create a Query Activity to query data from the "Sent" Data view, then use an Email activity to activate the sending of the data.
C) Automation Studio: Create a Report Activity to run every seven days.
D) Analytics Builder: Select the "Account Send Summary" in Reports and schedule a weekly report to be sent.
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: C | Question # 3 Answer: A | Question # 4 Answer: A,D | Question # 5 Answer: D |
By Charles
