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Salesforce MCE-Admn-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. The customer has indicated the following:
* Emails will be built using a custom dynamic template for these messages.
* Links will vary over time and across campaigns.
* Click activity will be cross-referenced with subscribers' regional markets on a master subscriber data extension.
* Retargeting messages will dynamically populate content based on regional market.
In order for this solution to be viable, which skill set does the customer team need to possess?

A) HTML
B) SQL
C) AMPscript
D) SSJS

2. Northern Trail Outfitters wants to use Synchronized Data Sources to sync Contact data from Salesforce CRM.
However, they only want to sync records they would be able to send to reducing the amount of data being brought over.
Which two filtering options could be used when configuring the Contact synced object?
Choose 2 answers

A) Select all records where Has OptedOutofEmail is FALSE
B) Select all records which have opened an email in the past six months
C) Select all records which are active in All Subscribers
D) Select all records with an email address

3. The Marketing Cloud admin for Northern Trails Outfitters wants to build an audience with Advertising Studio which mimics the traits of their most valuable customers.
Which network(s) support lookalike audiences directly from Advertising Studio?

A) Twitter
B) Google and Facebook
C) Facebook and Twitter
D) Facebook

4. A Marketing Cloud admin wants to append an Urchin Tracking Module (UTM) variable String to links in emails.
Which functionality would allow this?

A) Personalization Builder
B) Advertising Studio
C) Web and Mobile Analytics
D) Parameter Manager

5. A marketing manager requests to receive an email, once a week, with high-level metrics in a standardized format. Specifically, the manager wants to know how many emails were sent in the last week.
What location and activity would allow the Marketing Cloud admin to complete this request?

A) Analytics Builder: Select the "Account Send Summary" in Reports and schedule a weekly report to be sent.
B) Email Studio: Select the "Account Send Summary*' in Tracking Reports and schedule a weekly report to be sent.
C) Automation Studio: Create a Query Activity to query data from the "Sent" Data View, then use an Email activity to automate the sending of the data.

Solutions: