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Last Updated: Jul 31, 2026
No. of Questions: 306 Questions & Answers with Testing Engine
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| Section | Weight | Objectives |
|---|---|---|
| Engagement Studio | 17% | - Updating engagement programs and assets - Components of engagement programs |
| Administration | 11% | - Relationship between Account Engagement and Salesforce - Field creation, editing and mapping - Recycle Bin capabilities |
| Reporting and Analytics | 8% | - Conversion and engagement metrics - Dashboard interpretation - Campaign and lifecycle reporting |
| Email Marketing | 20% | - Email capabilities and use cases - Difference between Emails and Email Templates - Email reporting metrics |
| Lead Management | 24% | - Completion actions - Page actions - Segmentation rules - Lists: types, capabilities and creation - Custom redirects: capabilities and use cases - Automation rules: components and use cases - Scoring and grading: definition and management |
| Forms, Form Handlers and Landing Pages | 20% | - Capabilities, use cases and metrics of forms - Capabilities, use cases and metrics of landing pages |
1. A prospect believed to be on a drip program did not receive an email. What troubleshooting step could an Administrator take to determine why the prospect did not receive the email?
Choose 3 answers
A) Check the Profile tab to make sure the prospect has the right drip program profile.
B) Check the Overview tab to determine whether the prospect is unmailable.
C) Check the Lifecycle tab to confirm whether the prospect entered the drip program before the email was sent.
D) Check the Lists tab to determine whether the prospect is on the recipient list or any suppression lists.
E) Check the Audits tab to see if the prospect was on the correct lists when the email was sent.
2. A user wants to send an email to a prospect when a form is submitted and a specific field value is selected on that form.
What automation tool could they use to accomplish this?
A) A completion action on the form submission
B) An automation rule with a Match Any match type
C) A dynamic list used to send list emails using the email template
D) An automation rule with a Match All match type
3. Which three activities can increase or decrease a score in the baseline scoring system? (Choose three answers.)
A) Unsubscribed from email
B) Webinar attended
C) Form submission
D) Landing page error
E) Assigned to a user
4. LenoxSoft has a yearly conference and is using a Pardot form on a computer tablet.
What can a Pardot administrator enable the form in order to reset the form after each new submission?
A) Kiosk/Data Entry Mg
B) Completion actions
C) Bot protection via a honeypot
D) A URL redirect
5. LenoxSoft uses a custom account field in Salesforce and wants to use it for segmentation in Marketing Cloud Account Engagement.
What should an administrator do to be able to use the custom field in Marketing Cloud Account Engagement?
A) Make no changes. Only default account fields can sync to Marketing Cloud Account Engagement.
B) Create a custom account field in Marketing Cloud Account Engagement and map it to the account field in Salesforce.
C) Edit an existing default account field m Marketing Cloud Account Engagement and map it to the account file m Salesforce.
D) Map the account field in Salesforce to a contact field that is already syncing with Marketing Cloud Account Engagement.
Solutions:
| Question # 1 Answer: B,D,E | Question # 2 Answer: D | Question # 3 Answer: A,B,C | Question # 4 Answer: A | Question # 5 Answer: B |
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